FORZHAIR - the start-up born of a friendship and a beginning of baldness

By Nicolas Caucy - Dec 6, 2025 on www.FrenchMorning.com.

We would like to thank our friend and patient Nicolas Cauchy for this following article.

"Tanguy and Aubry both tell the same story, each in their own way: a long-standing friendship, a growing concern about hair loss, and an unexpected encounter with a Brazilian surgeon that changed the course of their lives — and eventually, their business.

ForzHair was born from that convergence. “I started losing hair when I was twenty. It was exam stress, but my mother panicked. All her brothers are bald…,” recalls Tanguy de Volder. For years, the hair loss was slow, almost unnoticeable. Until the day a friend made the first comment: “Hey Tanguy, watch out, it’s thinning up there!”

A treatment never seen before in the United States

Around the same time, Aubry Walckiers returned from Brazil, convinced he had found a solution. “I kept telling myself my forehead was just getting bigger, it didn’t bother me. Until the day I saw myself… the way others saw me.”

His Brazilian wife had introduced him to Dr. Tatiana Tournieux, a plastic surgeon trained at the Ivo Pitanguy Institute. She suggested a treatment he initially brushed off. “I wanted proof.” And it came: a few weeks after his second session — performed live in front of a hundred Brazilian professionals — the results were visible.

Aubry encouraged Tanguy to try it. And it worked. The two friends, both working in finance at the time, were convinced: the American market held enormous potential. They quit their jobs to launch ForzHair — Aubry in Coral Gables, near Miami, and Tanguy in New York.

The treatment created by Tatiana and rolled out by ForzHair in the U.S. follows a simple protocol: it begins with a DNA test that determines the formula of the daily topical product. Then come six microneedling sessions over the course of a year, combined with proprietary pigments designed to activate the immune system.

“Tatiana used this technique before and after hair transplants, and eventually realized that on its own, it was already delivering incredible results,” explains Aubry Walckiers. Enough to spare many patients from surgery. Outside of Brazil, ForzHair holds the worldwide exclusive rights.

Every state has its own rules for medical businesses

The Coral Gables clinic opened in October 2024, and New York was supposed to follow. But New York’s legendary speed didn’t apply. “The Corporate Practice of Medicine — CPOM — is much more restrictive here,” explains Tanguy de Volder.

In New York, the law requires a complete separation between the business side and the medical practice: two entities, a physician owning the practice, and a Management Services Agreement linking them. “Just opening the medical practice takes four non-negotiable months. We couldn’t do anything but wait.”

On top of that came state-specific medical licensing, two nurses who backed out one after the other, and the need to find the right supervising physician. Even if that physician doesn’t perform treatments directly, the administrative framework also adds safety: “I contact him anytime I have the slightest doubt, and he answers within the hour. That’s an essential guarantee.”

While the Florida clinic quickly reached sixty patients, New York launched in early November with its first twenty-five clients. Precious time had been lost, and now had to be made up. And since results only start appearing between three and six months, it’s “hard to build word-of-mouth when you walk out of a session without seeing anything yet.” In Coral Gables, the first testimonials are coming in. In New York, trust still has to be built — convincing people before the visible proof arrives.

Still, Aubry Walckiers and Tanguy de Volder press on, patient after patient, driven by a shared conviction: the method works. And by the memory that it all began with a friend saying to another, “You should try it,” and a mirror suddenly reflecting a different image."