At just 13 years old, Tatiana Tournieux was already standing beside her father, assisting him in his work as a surgeon. Since she loved to draw, he asked her to illustrate one of his books—a task she took on with joy. She had no idea then that her passion for ink and pigments would lead to a remarkable discovery years later.

As an adult, Tatiana built her career in aesthetic surgery, working in several renowned hospitals and institutes. Among these, she is especially proud of her experience at the world-famous Instituto Ivo Pitanguy in Rio de Janeiro, a landmark in the field of plastic surgery. While working alongside her father at their clinic, she stumbled upon an unexpected breakthrough: combining pigments with micro hair stimulation produced extraordinary results.

Today, at her clinic near São Paulo, Tatiana and her team have carried out around 2,000 procedures, transforming lives through innovation, artistry, and care.

I lost my first hair at twenty. I was a student then, buried in exam revisions. I didn’t think much of it — just stress, I told myself. But my mother saw it differently. The very next day, she went to the pharmacy and placed a box of vitamins on my desk. ‘Take these every day during your exams,’ she insisted. ‘Promise me you will.’

She had her reasons. On her side of the family, fate had been cruel: her brothers were already balding at twenty, completely bald by thirty. She knew their suffering, the jokes, the stigma. She wanted to spare me that. And perhaps she felt guilty, wondering if she had passed on the wrong gene. After all, my father’s side of the family all had full heads of hair.

In the end, she was right. I was losing mine — slowly, so slowly I barely noticed. It wasn’t about patches, more about density, the kind of change you miss when you see yourself in the mirror every day.

Until someone else points it out. Always joking, never mean-spirited, but still… ‘Hey, Tanguy, careful — you’re thinning up there!’

Around that same time, my childhood friend Aubry Walckiers returned from Brazil, brimming with enthusiasm. He said he had found a solution — for me, and for himself too. I just had to try it. So I did. And it worked.

That’s how the story of ForzHair began.

I had never really worried about my hair. I could see that it was thinning at the front, but I didn’t mind — it just made my forehead a little bigger. The truth is, I never saw myself the way others did. We always imagine people see us from the front. If I had thought about the view from behind, I would have noticed the thinning at the crown of my head. And that, I wouldn’t have liked.

My wife is Brazilian, and we spend all our holidays there. That’s where I met Tatiana Tournieux. She told me about her treatment. At first, I didn’t take it seriously. But she insisted: ‘You should try it, Aubry. You’re losing hair.’ She was right — I had to admit it. Still, I was a little skeptical. I wanted proof.

A few weeks after the first session, I started seeing results. I couldn’t believe it. Tatiana then asked me to be her model at a professional event. I thought it would be fun. The second session of my treatment took place live, in front of a hundred people. I was happy to support Tatiana, because the benefits — both visible on my hair and deeply psychological — deserved to be shared.

The results after the second session were so impressive that I told my childhood friend, Tanguy de Volder: ‘You should try this too. You need it as much as I did.’ And when he saw the results on his own hair, the story of ForzHair truly began.